Reality Check by ROOL

You set a number.
Is it real?

We score your three-year revenue goal against real brands at your revenue, category, and channel mix, then name the one thing standing between you and it. Usually it's not the market.

Built for consumer product companies doing $500K to $10M. 15-minute assessment.

Get Your Reality Check for $349
A personalized report, not a chatbot pep talk.
Built by a physical product operator who's scaled and exited, and knows when it's time to just eat the air freight.
The Problem

Generic advice is everywhere.
Your situation isn't generic.

A wholesale brand and a DTC brand at the same revenue have completely different growth math. So do a $1M company and an $8M company.

01

BI tools aren't built for you

Most business intelligence is designed for $100M+ companies. You need something calibrated to your stage and category.

02

Consultants leave, habits stay

You pay $20K for a strategy deck, then go right back to firefighting. You need an ongoing operating lens, not a one-time deliverable.

03

Your plan hasn't been stress-tested

Ambitious goals without benchmarked reality checks lead to overextended teams, bad inventory bets, and missed targets.

How It Works

Three steps. 15 minutes.
A plan you'll actually use.

01

Answer the assessment

15 minutes on your revenue, goals, channels, team, and ops habits. Curated questions, not a generic survey.

02

We run the engine

Your answers are analyzed against real benchmarking data by category, revenue band, and channel mix. Built on decades of operator experience with consumer brands.

03

Get your report

Two proprietary scores, a clear Reality Zone, and a 90-day action plan.

Get Your Reality Check for $349
For physical product companies: $500K to $10M
From Founders Who've Run It

Real operators. Real reports.

Sujene Lee & Christian Heifner
Sujene Lee & Christian Heifner
FEND Helmets

We're several years into building our company and wish we had found ROOL sooner. The Reality Check report was a genuine eye opener, giving us clarity on where to focus and prioritize. The insights were credible because they came straight from our own sales and accounting data, far more useful than the generic advice we've gotten from other AI tools we've tested.

Mike Mojica
Mike Mojica
Outdoor Element

After I read the entire report, I immediately emailed it to my fractional CFO to get his take. It was very eye-opening. I'd want to do this on a quarterly or annual basis.

Soj Jobowu
Soj Jobowu
Varlo Sports

It was a real insight, and better than most in-person advisors. I'm already planning on acting on it.

Why not just use ChatGPT

You have already pasted your numbers into free AI. It gave you a pep talk.

Free AI will summarize your P&L and cheer you on. What it cannot do is tell you what is realistic for a brand at your revenue, in your category, on your channel mix, or which moves to stop funding this quarter.

Free AI helps you do the work. Reality Check tells you whether the work is the right work.

Check if you are doing the right work. Get your Reality Check.

15 minutes now saves you months of misaligned execution.

Start Your Assessment for $349
For physical product companies: $500K to $10M
Reality Check

Get your diagnostic.

$349
One-time payment.
For physical product brands, $500K to $10M.
Secure payment via Stripe

See the data and methodology behind your scores